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The Full Story


We are TobinInk., a boutique media relations agency based in Atlanta. Since our founding, we’ve built a team of passionate and thoughtful storytellers who produce great results for our clients. With our range of services, we provide strategic guidance to create the right solution for each client we serve.

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Have you ever been moved to tears by a story on NPR or 60 Minutes? There’s magic in a story well told. Rachel Tobin, the “Pitcher-in-Chief” and founder of TobinInk., works with you to craft a strategic communications plan that meets your organizational goals and gets you desired results that reflect your narrative & brand in the media and beyond.


As a 30-year communicator, Rachel knows what the media finds interesting and newsworthy. An award-winning print journalist for 13 years with a master’s degree in communications, she covered business for the South’s major daily newspaper, The Atlanta Journal-Constitution, the business weekly Atlanta Business Chronicle and politics for the legal Daily Report. She developed expertise in many topics: jumping on cargo planes and touring UPS & Delta warehouse facilities, covering Black Friday, the Great Recession, commercial real estate and economic development and reporting on politics and the legal community.

For more than a decade now, she’s led PR and media relations efforts for major corporations, law firms, nonprofits, restaurants and developers. Our Pitcher in Chief and support team will help you tell your story in a compelling and effective way.

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